The Partnered CEO
A Trusted Partner for Founders of Small and Start-Up Businesses
Our Story
With more than two decades of experience in the world of Consumer Packaged Goods (CPG), I've navigated the wild terrain of finding the perfect partners to propel my companies to new heights. Picture this: a vast sea of impressive brokers, each with their own stories of brand-building and fantastic relationships. But here's the plot twist – not all of them could be counted on when the commissions weren't rolling in.
Small and startup brands, you might relate to this rollercoaster ride. You're shelling out hard-earned cash, only to find that success is playing hard to get. So, you do what you gotta do – give the boot to underperforming brokers, and suddenly, you're back where you started, but with a lighter wallet. The issue? Brokers are hamstrung just like company sales reps are; they need the whole company's resources to work their magic for them to be successful, and in startups, that's not always on the menu.
But then, the lightbulb moment hit me. It was time for a change, a revolution even. I decided to go all-in for small and startup brands, giving them the TLC they deserve across the board, and providing the knowledge and resources to turbocharge their dreams. Whether you're in need of an Advisor, Board Member, Mentor, or even a Fractional CEO, we're here to make your journey a blockbuster hit!
"This isn't just another brokerage," I declared. "It's a partnership." And that's how The Partnered CEO was born – where professionalism meets a dash of pizzazz to create something truly extraordinary.
Accelerating Brand Success
The foundation of successful partnerships lies in the core values of Trust, Transparency, and Mutual Respect. These principles are not just words to us; they are the guiding stars that illuminate our daily interactions at The Partnered CEO. Our commitment extends beyond mere belief; it is a commitment that we live and breathe in every relationship we nurture.
At The Partnered CEO, we are dedicated to providing comprehensive support in every facet of your business journey, spanning Marketing, Sales, Operations, and more. Unlike conventional brokers, we don't merely facilitate transactions – we forge a deep partnership rooted in shared success, vision, and strategic alignment. Our mission is to assist you in transforming your passion into a tangible reality, guiding you through the treacherous waters of early-stage growth, and helping you steer clear of the costly pitfalls often encountered by fledgling enterprises.
Our extensive experience encompasses a broad spectrum of Traded Channels, both in the digital realm and the physical world. Whether you require assistance in the realm of Retail, the vast landscape of Amazon, or the development of your own e-commerce platform, rest assured that our expertise is at your disposal. Our specialization lies in consumable Consumer Packaged Goods (CPG) products, ensuring that we are equipped to address the unique challenges and opportunities within this dynamic sector.
23 Years of Experience on Your Side
Our journey has taken us from nurturing startups to fortifying established Consumer Packaged Goods (CPG) companies. Our unique perspective on brand building is rooted in years of practical experience and a wealth of knowledge. We've weathered the challenges of the CPG industry, so you don't have to.
At our core, we take pride in being your reliable guide throughout the entire process. We're here to support you every step of the way. Whether you're considering an exit strategy or aiming to build a lasting family legacy, our expertise is here to help you achieve your goals. Your business is your passion, and we're the dedicated team ready to assist in nurturing its growth.
Our CEO, Andrew Weiss, has earned recognition with the 2022 Visionary Leadership Award and was named a 2023 Top 100 CPG Innovator by Top 100 Magazine. These accolades underscore our commitment to delivering exceptional results while fostering strong partnerships.
Services We Offer
Strategy Sales Trade Management
Operations P&L Management Ecommerce
Employee Management Investments Equity Planning
Retail Marketing Strategic Marketing Broker Management
Mentorship Advisor Services Board Member
Data Driven Approach
We're all about using data to guide our decisions, and yeah, you've probably heard that before. But what makes us different is how we handle that data. Data is fantastic, but it can be tricky if you don't use it right. We take data from various sources, keep an eye on industry trends, and stay updated with what's happening in the retail world. This helps us tell a more focused story and build on it. In this tech-driven world, data is crucial, and we're here to make it work for you.
Whether you want to understand what's going on in your market, find opportunities to grow, or improve your online presence, we've got you covered with our data-driven solutions. We'll help you make sense of the data and steer your business in the right direction. By comparing data sources, industry trends, and retailer news we are able to provide a more focused story to tell and build from.
Culture, Culture, and more Culture!
In the world of business, it's the people who transform good companies into truly exceptional ones. We firmly believe that cultivating the right company culture is the linchpin to achieving unparalleled success. At The Partnered CEO, we take the helm in enhancing your existing teams' skills and motivation. When the time is right, we also assist you in sourcing and onboarding top-tier talent.
But here's the game-changer: we specialize in molding upper management to ensure a seamless and cohesive cultural fabric that envelops your entire organization. Our mission is clear – we don't want you to settle for just being a great company; we want you to be a magnet for talent, a workplace where everyone aspires to be a part of. Let's create an environment that not only thrives but also attracts the best and brightest to your team.
Ready to Find Out More?
Let's have a conversation! All it takes is a simple email to get in touch to find out if we are the right fit for your business needs. We love to connect with new and interesting people, and if it's not the right fit we are always happy to expand our business and personal networks!
Are you a Broker or Investor?
Have a Founder you need help fostering growth with? Partnered with a Brand that needs that extra voice in the room? Working with a team that needs help with strategy/direction? We can help! Contact for more details on combined service opportunities.